手冊編修 (操作說明書/內部技術文件) 行銷範例
Why do so many companies treat potential users so much better than existing users? The brochure is a thing of beauty, while the user manual is a thing of boredom. The brochure gets the big budget while the user manual gets the big index. What if we stopped making the information we give away for frees so much nicer than the ones the user paid for? What if instead of seducing potential users to buy, we seduced existing users to learn?